Curtis Redgap's Inside History of Plymouth - Part 4b
I am by no means an expert, and I cannot make any claim to accuracy for the materials that I have used to make these articles. In some cases, the journals go back 50 years, and I nearly cringe each time I open them as they appear so fragile. I could choose to copyright, but I do not, as I feel that this material should be sent far and wide as to show that PLYMOUTH should be allowed to survive, and finally stand on its own!
This is solely for entertainment purposes only and is in no way an account of actual events, living persons, places or times. Any resemblance is purely coincidental. If you like what you are reading, please make sure to contact Dr. David Zatz, "allpar.com" or leave me an email message "PlymouthRIP62801@aol.com. Thanks for your many kind comments.
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Installment 4
Late in the spring of 1955, Dad was making many harried overnight trips to various cities. Particularly, he was flying into Windsor Canada, and then driving across the River into Highland Park. Then, he would drive back, and fly home from Windsor. I was insatiably curious, and the reason for all the intrigue became clearer as the introduction date for the 1956 models approached.
I was probably more car crazy than could be expected for a normal kid. However, I always got to be a hero since I had pictures to show, way before the new models for any manufacturer came out. It also included pictures of the competition's new models too. I would have all the pertinent data memorized concerning any of the new cars as soon as I could get my hands on the materials. It was never explained how these photos and materials were obtained, however, it was just presumed that it was all right. Dad never said not to show any of them or talk about them. What little I could spread around certainly would not have much impact on any nationwide introduction date.
There was one trip, late in the summer of 1955, that Dad came back from St. Louis. Plymouth sales were particularly high there as compared to the rest of the country. He was very quiet. Usually he just gushed out information about his trips, and what he saw, heard and felt. I waited two days before I caught him on a Saturday morning over his coffee. He sorta looked away, and said that his usual friends inside the Chrysler offices were acting oddly. They were not forthcoming in what was really happening, especially about Plymouth. He told me that he believed that the ChryCo board had voted not to have Plymouth build a special performance model, along with, of course, Imperial. He also said that apparently the ChryCo "striped pants boys" also killed any chance of Plymouth building a car to compete against Thunderbird or Corvette. Yet, he went on to say, that everyone knew that Plymouth had been vigorously pursuing a special unit codenamed "FA" to lambaste Chevrolet and Ford. (It was thought that the term "FA" stemmed from a project car of Virgil Exner called the "Firearrow," which was based on a Dodge chassis.)
Speculation was that Plymouth intended to name the new high performance car the Fire Arrow. No, my Dad said, there was a big game going at Plymouth. One with high stakes and careers on the line. No one was telling. He promised me that if he found out anymore, he would let me know right away. Dad always managed to make me feel like I was the most important person in his life sometimes.
New car time in the 1950s was a rather big doing. Dealers planned parties, entertainment, and other things to draw all the attention they could to their new models. To be honest, Dad breathed a sigh of relief when the 1956 Plymouth pictures showed up. The demand for the 1955 kept right on going, even after deliveries began to get real spotty. Even after the 1956 models were on the showroom floor, people wanted new 1955 Plymouths! Dad swore that he could have sold the 1955 model Plymouth for the next three years without changing a single thing, that was how great the demand became! However, no matter what the demand, time marches on. The 1955 models were gone, and the 1956 models were on their way. Dad and grandpa planned for another great year. After all, the car line chassis were exactly the same as the 1955 models. A brilliant re-skinning by Virgil Exner, and one of Dad's acquaintances in the styling department, Henry King, made the 1956 models look all new. Dad had gotten to knew Henry years before when they were fellow students at the Chrysler Academy. Henry liked to send Dad lots of styling "starts" and proposals to get a reaction. Henry always listened to my Dad critiques, giving him wide latitude as to what the public liked. Most of the time, Dad would ask me what I felt about some of the styling "starts." I learned never to make a snap decision, except that I nailed the public feelings at first look at the 1962 models.
It is not known exactly how the decision to make performance models for DeSoto and Dodge came about. It may have been badgering from the divisions, especially Plymouth, except they had apparently been shot down. Or it may have been a decision from the newly discovered, and quite muscular, Marketing Division, to build them because of the floor traffic the C-300 model had generated at any dealer that had been lucky enough to have one. And it did generate traffic. When the first C-300 arrived at our dealership, it got so much attention, that for a full week, you could not move freely around the sales floor! It just seemed that everyone wanted to get a look at the country's most powerful car. And it was the most powerful car built in America. And as Tom McCaHill from Mechanix Illustrated said in his test, it was "as strong as Grant's Tomb, and a 130 times as fast."
The people over at Plymouth knew that if they could generate that kind of traffic with a super car of their own, their third spot in the production race would be guaranteed. Hard to convince a board of directors that was in chaos or in bed with some of the Chrysler suppliers. They felt that Plymouth was the "family transportation" and a performance model was way outside the image Plymouth had. Little did they know just how far and fast Plymouth had gone with the project.
In early February 1955, Dad and a bunch of Plymouth folks had met in Windsor, Canada. The reason is that the Windsor plant had just completed a 29 million dollar engine forge building expansion, and they had the right size engine that Plymouth wanted. A new 303 cubic inch polysphere head V-8 was being readied for the Dodge Royal and the Plymouth Mayfair in Canada. In fact, it was the 301 cubic inch engine introduced in 1955 in the Chrysler Windsor line as the "Spitfire." I don't know why, and I have yet to understand the reasoning, but it seemed like an epidemic at Chrysler to fiddle with engine size between car lines and countries. To make it a 303, the 301 had to be bored a minuscule amount. Just enough so that it would be truly different. This engine was not being made available to Plymouth in the United States. However, the NASCAR cubic inch limit for Plymouth's class, at that time, was 305 cubic inches. That 303 was the engine that the Plymouth engineers wanted for the "FA" project.
Dad could have been elected as President of the dealer association many times. He decisively always declined the trappings of any office. However, he did represent, for many dealers, a powerful force and a terrific spokesman. A telephone call early in the model year of 1955 proved that. He made his first trip to Windsor, Ontario. The negotiations to obtain the 303 engine from Canada weren't really negotiations at all. The sales folks in Windsor were practically drooling to have such a car. After listening to Dad's story, it was all locked up and unanimous! However, the real deal was getting the engine to the production line in Evansville, Indiana, without ChryCo's board being alerted. Chrysler was a company almost disconnected with itself, and truly the left hand did not know what the right hand was doing; if it did, then it looked the other way for a great many of the board members were entangled in deals with Chrysler's suppliers, allegedly including the Chairman of the board, L.L. "Tex" Colbert. (pronounced like KUL-bert).
There was one trip that my Dad made to St. Louis that had set him back late in the summer of '55. He promised to tell when he learned what it was that had made him feel unsettled. It didn't take long! At times, I believe the man had ESP. It seemed that the whole Plymouth project had begun to unravel. The ChryCo board was onto the "FA" project, now renamed "Fury," and they intended to kill it. Many were downright angry, considering the upstarts over at Plymouth like mutineers on a ship. They believed, and probably rightly so, that they had a secret den of plotters right in their own back yard. Dad received the first of many harried, hurried, whispered phone calls describing the quickly escalating scenario at Highland Park. He and grandpa went on many long walks together after Dad received some of those calls, some of them quite animated, revealing a lot of agitation. Finally, a plan must have been set, because Dad took off, and was gone for a week. He didn't even give Mom his itinerary, as he usually did. My grandpa was tight lipped, and clearly concerned. Things were very uptight around the house that week. I made myself as scarce as I could. Luckily, I loved to play baseball, and since my Dad wasn't around to find things for me to do, I got to play a lot that week.
Finally, Dad got home. He must have pulled in a lot of IOUs, favors, and hand shakes. He was extremely tired, exhausted in fact. As I perceived the whole thing, and I wasn't informed about all of what he had to do, he pulled together a very powerful coalition of dealers, suppliers, and stock holders to back the Plymouth project. The vote of the ChryCo board to "kill" the Fury was not taken; instead, it turned into making it an "experimental" project. This was probably better than if it had been allowed to become a regular model, because it opened up the company coffers to cash that would not have otherwise been made available. In fact, through Henry King, Virgil Exner weighed in on the Fury, giving it his full backing and blessing. Since Exner at the time was considered Chrysler's "God," I am sure that made the difference. Once the vote was taken, congratulations went all around, and the ChryCo board somewhat reluctantly, but with increasing fervor, jumped on the Fury band wagon.
I will never be able to prove anything, but, shortly after all this occurred, a new Zone Manager was appointed for our area. There had only been one spot of trouble over the many years that our family had operated this dealership, and that occurred back in 1929 with my Grandfather. Since Dad was a direct factory outlet, he got what he needed or wanted. No Zone Manager or District Manager ever interfered. They didn't even maintain offices near us. My Dad kept his dealings so far above board that he was often called to write ethics lessons for other dealers. His was the role model dealership that Chrysler always pointed too. If I could prove that this appointment was politically motivated because of Dad's involvement with the Fury, I would probably cheerfully strangle any of the person's or heirs of the persons involved in the decision.
However this new guy showed up and begins to swagger around like he owned the place. His first visit was on a Saturday. Saturday was a very relaxed time at the store. The mechanics were cleaning up work they could not complete during the week, but there was no pressure or rush to it. This was for the hard jobs that needed extra care in fixing right, the first time. My dad went out of his way to make sure this happened. He knew no more frustration than to have something come back that was supposed to be fixed. He and the warranty team he had assembled over the years, prided themselves on getting things right the first visit. They kept the car until they were satisfied it was correct. Most of them had over 10 years experience, and they had been with either Grandpa or Dad for years!
You can't imagine how quickly this manager got chased off the lot! He truly had no business there. Chrysler only owned the inventory, and they paid handsomely to keep it at Dad's lot. At any time, Dad could have pulled the plug and told Chrysler to take their cars and get off his property. However, that is one of the reasons that the relationship worked so well. One of the things Chrysler paid was transportation, allowing Dad to pass this saving along to his customers. They also didn't charge him inventory fees, interest on any of the cars, nor any back end fees. Given that advantage, Dad used it to keep his prices low on all the new cars and trucks. He didn't advertise that much because his business was repeat or word of mouth.
That all appeared to end when this new Zone Manager showed up. He was an insufferable man with an ego the size of the moon. He intended to show Dad how to run a car dealership. When he got tossed out a couple times, he started to throw his weight around by interfering with deliveries, parts, and fleet cars. It took Dad awhile to figure it out, but when he did, he made several phone calls to some pretty high up people. In the usual ChryCo fashion, not much got done, and this Zone Manager kept putting tremendous pressure on Dad to knuckle under. Finally, Grandpa couldn't take anymore, and with his temper being less controlled than Dad's, he went to our Lawyer, Mr. Crossbridge. That was a relationship that went back to before Grandpa even had the dealership. We kept Mr. Crossbridge on retainer by furnishing him with a top of the line DeSoto, new, every year. Needless to say, to get some attention a law suit had to be filed, and an injunction issued. Chrysler never whimpered. The issues wound their way through the chicanery of a corporation in chaos, and finally after several weeks of court room maneuvering and political bickering, the Zone Manager was gone... never to be heard from again. However, the wear and tear on Dad was terrible.
Just after school vacation started in the summer of 55, Mom went home to find Dad collapsed at the kitchen table. Never will anyone convince me that there is no God in this world, for Mom usually never came back home after she left for work. She had forgotten her office keys. Dad, who never took a day off early, had not felt well most of the night. He had come home about 8:30. He had told his staff, and Grandpa, that he was going to a meeting, so they had no clue. Who knows what might have happened if Mom hadn't come back for her keys. Me? I had left early to go play ball with the rest of my pals.
Mom called the first person that she could think of to help, and that was her brother-in-law, down at the 1st Precinct, my Uncle Harlan. He was just sitting down at his desk from his morning rounds. Granted, the city had those 1955 Chevrolets for their Patrol units, but, the one Uncle drove made it across town in a roaring, siren blasting cacophony of sound in record time. Uncle had radioed the city ambulance corp, and their big Packard ambulance was hot on Uncle's Patrol car bumper when he hit the end of our street. Naturally, when the day tour heard the address, most of the officers knew just who it was, and they too headed in a roaring parade of sirens towards our house. The ambulance was dispatched over the Fire Department radio, so they too knew who it was, and the entire 1st, and 3rd Fire battalion of 6 pumpers, two rescue trucks and the hook and ladder company also came screaming towards our house. Me? I think I had peed my pants as I stood at the end of our block and watched, literally, almost the entire city emergency services roar by me heading for our house! I had arrived at the lot to play ball. Suddenly, I was overcome by an uncontrollable urge to get back home. I, to this day, believe in angels, whose duties include carrying messages that we cannot ignore! I had run towards home, getting on the corner of my street just in time to see a city Police Unit with an ambulance virtually tied to its bumper, scream by me at speeds I had only seen at Daytona Beach! I took about two steps when I literally froze as I recognized where the units had stopped. I saw my uncle hit the sidewalk at a dead run. I never believed such a big man could move so fast! Just as I seemed to gather my courage to move, police cars and fire engines all screaming with sirens, roaring engines, and guys yelling, came pouring onto our street, blocking the entire length off to any sort of traffic. There is no way of telling exactly how long I stood there. Five minutes or five seconds. One of the police officers recognized me and literally almost carried me home. When I rushed into the kitchen, Dad was on the emergency gurney all covered up. He was talking in his strong voice, and he smiled at me, and reached for my hand. He assured me he was going to be all right, and that I should look after my mother. Then he was gone. The smell of disinfectant still lingering from the emergency gurney. I looked at my Mom, and yanked her hand. She seemed to understand, and hurried to the back of the ambulance. Just before she climbed in, she glanced quickly at me. She smiled a bit and waved. Somehow, with that, I knew it was going to be OK.
Diagnostic techniques were no where as good as they are today. Since Dad did not exhibit any signs of a heart attack, it went undiagnosed. Years later, of course, it was discovered. However, this was just attributed to the recent stress, particularly the law suit against his patron company, as well as exhaustion. After a week in the hospital, Dad came home. He was ordered not to work. Talk about a man lost for a couple days. But, then he had a session with Grandpa. I don't know what they talked about. However, Grandpa in no way wanted to go back to running the dealership. So, Dad promoted his top salesman, a trustworthy gentleman that had been there since 1928 when Grandpa opened the doors, to General Manager. Gave him a hefty salary, and with that spent the entire summer becoming my best friend!
Rest he did! His calls were screened. The mail was screened. His visitors were screened. The funny part of it, as I recalled later, was that he seemed to truly enjoy being away from the hustle. He didn't quite give up everything, however. We made several trips to North Carolina that summer to visit. Mom never knew, or at least she never let on, that the trunk of the car was full of motor parts Dad bought with his own money for my Cousin's racing engines. We spent a lot of time watching James put some of those Plymouth and Dodge specials through their paces. And he was becoming known, even establishing a working relationship with his down the road neighbors, the Petty clan. No, I was never lucky enough to meet Lee or Richard. However, their reputation was growing. They were kind enough to send a lot of work to James. He was awfully good, even if I do say so myself.
Almost as soon as it began, the summer was over. I headed back to school, and Dad was given a clean bill of health to return to work. It was just prior to the introduction of the 1956 Chrysler lines. The 1956 Chryslers were beautifully face lifted. The super 300, now became the first of the so called "letter" cars, as in "B." It had a 354 cubic inch Hemi head V-8 that pushed out a stunning 340 horsepower. There was also an optional 354 cubic inch Hemi V-8 that put out 355 horsepower. DeSoto too, had responded to the makeover in a stunning array of fins and lines. The new Adventurer Hi-Performance model was just stunning. My grandfather took the first one that came in! True. Call it old man's desires, but it was a Gold on Black 2 door hardtop that was the envy of his friends. My Dad's cousin who usually traded every three years, brought his 55 Plymouth down to order a 56 DeSoto Adventurer. He wanted the black on white model with a minimum of gold. When it did come in, Dad kept it on the show room floor for two weeks before he let Harry have it. It was gorgeous! Dodge showed the genius touch of Virgil Exner and Henry King. Maury Baldwin who was a contemporary of Henry King, and responsible for designing the 1955 Dodge and Plymouth cars, had been reassigned to special projects. (Yes, the Fury) Ostensibly though he was designing interiors and dashboards. He came up with some fantastic dashboard designs, and is not given enough credit for his work. Dodge had a model they called the Golden Lancer which was supposed to showcase the D-500 option. It was sort of lost in the shuffle because the D-500 was available on any model Dodge, even the cheapest. So, it's late year introduction was overshadowed by the new Plymouth Fury.
The D-500 option consisted of a 315 cubic inch hemi head V-8 that spun out 260 horsepower. You had to take the heavy duty suspension pieces, along with bigger brakes, larger wheels, and tires. Recommended transmission was the Powerflite automatic. Just to clarify things, there were two 315 cubic inch engines that year. Yes, again Chrysler fiddling around with sizes. One was a Polysphere head 315 CI that put out 230 horsepower with a four barrel carburetor and dual exhausts. This was the engine that won all the land speed records at Bonneville. Dodge broke, reset and made, all tolled, 196 records at the Bonneville salt flats with the 1956 Dodge. One worth mentioning is that this engine went 14 days at 92.86 miles an hour for a distance of 31,224 miles! A towering achievement! It was, however, not the vaulted Hemi, but the poly that was used. MoPar fans take pause. 315 cubic inches? 230 horsepower? Does this sound like an engine we might be familiar with? Well, believe it or not, it will not be the famous engine we all know as the 318! Completely different block.
You really have to pay close attention to Chrysler engines. From the point of acquiring Dodge in 1928, Chrysler had a myriad of engines, all nearly alike, except for cubic inch size. It wasn't until after the dual introduction of two separate 383 engines in 1959 (oh yes, the Dodge 383, which eventually won over as the better power plant, and the Chrysler 383. Both separately produced. So you 1959 Chrysler fans have to pay close attention to the engine. The Dodge components, or later corporate components won't fit your Chrysler.) that Corporate recognized how costly it was to have each division forging its own particular engine.
The Poly head 315 engine was also the basis for Dodge's introduction of a complete Police Package for 1956. It was a first genuine fleet buyers effort for the company, though DeSoto and Plymouth had been famous for their fleet car performances for years, however, they were "just" taxi cabs. Dodge aimed its new "Police Pursuit," (couldn't use Interceptor because Ford had that name for years already) specifically at the State Police and Large Sheriff departments. The model was available in 2 or 4 doors. It had heavy duty suspension components, that included anti-sway bars at both ends, along with reinforced body joints, braces, and seals. Large 11 inch DeSoto brakes were included, along with a little known brake lining called, "non-organic." That meant is was man made stuff and not the good old asbestos linings we were all familiar with. Recommended transmission was the Powerflite, although a heavy duty Dodge truck clutch and three speed standard transmission could be fitted.
While California is credited all the time for its loyalty to Dodge, it was in actuality the Missouri Highway Patrol who started with and remained absolutely loyal to Chrysler marque cars for patrol duties. In 1956, while California HP was still testing their 1956 Dodge Pursuits, Missouri HP had already put a fleet to work! Missouri had purchased 10 Dodge cars for their first unmarked patrols in 1953. They bought more, due to their excellent speed, handling, and economy of operation, in 1954. In 1955, they also bought some Dodge units for marked patrol. In 1956, 80 per cent of the Missouri HP fleet was Dodge, along with a mixed bid of a few Fords.
No records were kept of the purchase total of the 1956 Dodge Pursuits. Indiana changed their fleet to the 1956 Dodge. Missouri changed their fleet, [and would keep MoPar right up until the end in 1989]! California purchased 400 Dodge Pursuits along with 400 Pontiac Chieftains. Like most states, they tried to please everybody. The California experience with the Chieftains was mostly positive. However, the Dodge by comparison simply blew the competition away. When the second buy came along in late spring of 1956, Dodge Pursuits in the California fleet had proven so outstanding that an additional 200 were purchased. They were just like the first 400 with one big exception. They had the 315 CI D-500 Hemi engines in them. Yes, the 8 barreled 315 CI Hemi head D-500 was available on the first Pursuit packages.
Just a few more words about the Dodge packages, and I will move on. The brake system on Chrysler cars had been the Lockheed hydraulic units which were on the first Chrysler cars built in 1924. In 1956, Chrysler went to an across the board switch to a system of its own design. As usual, it was over engineered.
Each wheel had two brake cylinders. It was also a center plane design that allowed the brake lining backing to twist putting the lining in full contact with the brake drum, effectively increasing the brake sweep and power. When they were right, there was no more powerful brake system. However, they were a mechanic's nightmare due to their complexity and unforgiveness in adjustment. They had to be right to work right. And I would like to add that for all the complaints about drum brake design, they could be just as effective as any other brake system, had there been an engineering interest in making them better. Chrysler used a little known lining for its fleet cars. In reality, it was sintered metallic material, just as is used today. However, a little known company became a supplier to Chrysler after it's "Grayroc" brake linings not only outstopped, but refused to fade, at a torture test at the Chelsea Proving Ground.
The only problem with the material was that when they were cold, they could be erratic and "grabby" causing a regular driver some anxiety, whereas, in general your fleet drivers could be easily training to warm up the brakes first trip in the morning. Usually after that, no special attention would be needed. Trying to educate the general public in use of such a material did not seem feasible to Chrysler at that time.
As an example of how good Chrysler's brakes were, we need to take a look at the California Highway Patrol tests, as they were, in 1956. The brake tests were to take the car through a maximum acceleration up to 70 miles an hour, then panic punch the brakes, attempting a maximum braking situation. Then without allowing for any cooling, the car would again be max accelerated back to 70. This was repeated 4 times in a row. After the 4th stop, the car was maximum accelerated to 90 miles an hour. Again, the brakes were punched in a panic manner. This was repeated 2 times in a row. Then the car was taken up to wide open throttle, as fast as it could go, and the brakes were slammed on. This exercise was repeated 4 times. The one and only car to pass was the Dodge. Granted the brakes were extremely hot, and had all sorts of funny smells, along with whiffs of smoke coming from them. But they absolutely refused to fade! The secret of the sintered metallic linings is that the hotter they got, the better they stopped!
That lesson was not lost on Chevrolet by the way. In 1958, they had to replace ALL the brake systems on Police Cars they had sold to head off a major lawsuit. The rear axle had a bad defect where it liked to separate from the car in a panic stop! (Where was Ralph Nader then?) The brakes were the same size on the 1958 Chevrolet as they had been on the 1950 model! From 70 miles an hour, you got maybe two stops, and no brakes, period! Replacement of the regular linings with metallic solved the problem.
In California, Dodge faced Pontiac, Buick, and Mercury in 1956. Mercury was disqualified because it failed the brake test miserably. Buick too had lousy brakes. Pontiac was a little better, going through the 4 stops from 70, but was not able to hold on at the first try from 90. After Dodge had whipped its competitors with its four high speed panic stops, an instructor took the Dodge on the high speed chase course. In the entire length, there are at least 10 places where maximum effort braking is required, bringing the car down from a high speed, over 80 mph to a much lower speed of around 20 to 30 mph. The instructor ran the Dodge through the course, without stopping 10 times in a row. The brakes never offered to fade, pulling the big Dodge down at a measured 25 feet per second, squared! Powerful, but confidence inspiring, brakes!
Then there was the 1956 Plymouth. Dad had expected another blow out year. After all, the chassis was the same, and the model designations hadn't changed. The excitement was building around the later to come introduction of the Fury. Floor traffic was heavy introduction night. People looked, and looked hard. But, here we were ready for a big dance, and not one partner for the entire night! That's right. 1956 introduction night at our place was a bust! After last year, when 20 1955 Plymouths were sold, this was a true let down. How do you figure it? The 1956 Plymouth was every bit as good looking, in fact, even better in some ways than the 55. It should have taken off like a rocket. But, it didn't. Dad was baffled for weeks. Finally, on January 10, 1956, the Plymouth Fury was introduced at the Chicago Auto Show. Dad had taken off on the 8th to make sure he got there. January in Chicago could be challenging from a weather stand point.
It was a big show for Plymouth. And while it was being unveiled in Chicago, another Fury was streaking across the sand at Daytona Beach Florida. It blasted the timers for a two way average of 124.611 miles an hours. Better, it took the standing mile at 82.54 miles an hour. Not bad for a sorta pudgy Plymouth that weighed 3,650 pounds wet. Everybody connected to Plymouth was excited. The coup-de-grace for Chevrolet and Ford had been born, and what a delivery it had.
Sadly, it was not to be. Shortly after the speed had been sent to NASCAR for verification, Plymouth received notification that it could not compete in regular stock classes at Daytona Speed Weeks in February. The Fury had not been in production for 90 days. You cannot imagine the black haze that settled over the Plymouth division. Bill France was a name that would live, as Roosevelt put it, in infamy. He hung in effigy in several places at Plymouth dealers, assembly plants, and it was later shown for fact, at the Chrysler Headquarters in Highland Park!
- - Curtis Redgap
Click here for the full index of this series.
- Part 1: World War II - 1954: Chrysler and Plymouth from World War II through 1950. The early 1950s: from the development of the Hemi engines to 1954 and the arrival of Virgil Exner.
- Part 2: 1954-1955; quality disasters and automatic transmissions: Disaster and excitement. Hy-Drive, PowerGlide, and TorqueFlite automatics. Fleet sales. Plymouth's answer to the Corvette and Thunderbird.
- Part 3: 1955...fleet sales, Chrysler 300: Patrol cars, taxis. Plymouth to separate from Chrysler? Chrysler 300. Conspiring to create the amazing Fury. The Forward Look.
- Part 4a: sneaking in the Fury; 300B and D-500: The Fury and Chrysler 300. New V8 sneaks past the executives. 300B and D-500. First complete police package. Excellent braking systems.
- Part 4b: Racing the Fury. Engine tuning. DeSoto Adventurer. Plymouth beats the Chrysler 300B - and the consequences. Dash lever and pushbutton transmissions.
- Part 5a - TorqueFlite, 1957: Details on the Torqueflite. Severe problems with the attractive new 1957 product line.
- Part 5b: 1957-58: Chrysler 300C. Seeds of discontent grow as quality issues appear. Virgil Exner's risks pay off. Torsion bar suspension. Chrysler reaches #3. The Board reneges on its promise.
- Part 6: 1958-59: 1958 and 1959 models. Quality issues addressed. Chrysler 300D. Air conditioning thanks to Airtemp. Golden Commando available on any Plymouth. Fuel injection. Richard Petty.
- Part 7a: 1959 - 413, 383s, DeSoto, Valiant: Quality improvements. 413, two different 383s! Backroom deals lead to high reject rates. Finned out. DeSoto's fate sealed. XNR, Valiant, S series.
- Part 7b: Richard Petty: Plymouth gets Lee and Richard Petty. Recap of Chrysler politics from the Airflow on. Start of Plymouth's demise.
- Part 8a: 1959-1960 - 300F, 318, slant six, Valiants: Ram Air system. 400 hp Chrysler 300F. SonOramic Commando. Slant six reliability, fuel economy, and torque. Unibody design a tremendous success. Pursuit cars do 0-60 in seven seconds. New Valiant, Hyper-Pak, compact sedan race - Valiant takes all top 15 places.
- Part 8b: Pettys race Furys. Newberg takes over Chrysler and almost detroys it. Virgil Exner heart attack. Ill-fated, rushed downsizing. Sweetheart deals come to light.
- Part 8c: chaos: Newberg and Colberg resign, Lynn Townsend takes over. Valiant added to Plymouth to raise sagging sales figures. Chrysler Newport. Plymouth Savoy police package. Order sent to merge Plymouth and Dodge. Dodge has no unique car.
- Part 9a: 1962-63; beancounterism: Taxi specials. Inane beancounter orders. Plymouth, Dodge slip badly despite good fleet sales, with Valiant and Chrysler saving the day. 1963 models provide welcome relief.
- Part 9b: 1962-63: 1962. Exner's last designs. 300H, 300. 30 inch long ram tubes. Weight savings with better body stiffness. Sport Fury, 413 Savoy, Plymouth "Melrose Missile" breaks the 12 second barrier.
- Part 10: 1963: first 5/50 warranty: Last-minute redesigns. DeSoto almost resurrected. 5 year/50,000 mile warranty. 383 Sport Fury. Early development of 426 Hemi. Strange corporate edicts.
- Part 11: 426 Hemi, hot squads: 1963 models sell quickly. 426 Hemi. 383 squad cars dominate.
More by Curtis Redgap: Reflections on the Fleet (about police cars and taxis); Petty racing; Hemi engines; opinions