David Zatz, allpar publisher

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David Zatz worked as a freelance writer even as he trained to become an organizational development consultant, publishing auto reviews and business pieces in trade magazines in the 1980s and 1990s. He started the predecessor of Allpar in 1994, changing the name in 1998. David also founded the rec.autos.makers.chrysler newsgroup, including the Chrysler FAQ which continues to be served by MIT.


After gaining a PhD in social and organizational psychology, David continued to build the future Allpar in his spare time In 2001, David started his own consulting firm, Toolpack Consulting, providing more time to work on Allpar. Years of Allpar expansion followed, with more people becoming involved in building and running the site, until it evolved into a large cooperative venture, too big and wide-ranging for any one person to manage.

Writing, personal, and professional history

dave 2004David grew up in Highland Park, New Jersey. His career started with hauling bags at the golf course, menial tasks at a steakhouse, and selling shoes; then he moved to office temp jobs while attending college and graduate school, with few breaks (including a brief stint as a master recording technician for a university). David was a “print man” starting with high school publications (magazine, newspaper, and yearbook). While at Rutgers University, he became the editor of the University College literary magazine and business manager and opinions editor of the Livingston College newspaper; he then took over his own college’s paper and increased circulation dramatically. David started doing car reviews and started writing for trade publications during graduate school.

While pursuing a doctorate in organizational psychology, David also did dissertation editing and research consultations, and started Teachers College’s first known student newspaper (typesetting it on his 1988 Mac Plus). His non-automotive work has appeared in Quality Digest, HRMagazine, and Administrator, trade publications (such as Health Foods Business and Print & Graphics), and books (including the Encyclopedia of Management and the Business Strategy Book of Readings); he has appeared at conferences sponsored by the Performance Institute, Quality New Jersey, The Conference Board, and the Association for Quality and Participation, now part of the American Society for Quality.

David has two kids. His past cars include a 1976 Valiant (318), 1977 Plymouth Fury, 1973 Plymouth Satellite, 1973 Dart Swinger, 1976 Chevrolet Camaro, 1979 Volkswagen Rabbit (made in Pittsburgh), co-owned Toyota Corolla, 1991 and 1993 Plymouth Sundances, a 1989 Dodge Caravan turbo, 1991 Dodge Spirit R/T, 1995 Dodge Neon, 2003 PT Cruiser GT, 2000 Chrysler 300M, 1974 Plymouth Valiant, 2006 Chrysler Town & Country, and a 2013 Chrysler 300C.

valiant hi neon

1974 valiant


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