David Zatz, allpar publisher

See the People of Allpar
Web tech / development stuff we learned

David Zatz was trained as an organizational development consultant; he started Allpar in 1994 (the name came in 1998). While at graduate school, David became curious about the World Wide Web, and started hand-coding a page on the Plymouth Valiant in 1994. He expanded the page to include his current car, a Plymouth Sundance. This was the first phase of what would become allpar, hosted at There are still traces of the site across the Internet, including “What’s New With NSCA Mosaic: September 1995” and a December 1994 email followed by a January 1995 e-mail.


"Valiant's car pages" moved to Other models joined in, and other people started to write. David founded the newsgroup, including the Chrysler FAQ which continues to be served by MIT.

On escaping from school with a PhD in social and organizational psychology, David worked and continued to slowly build the future Allpar in his spare time. While he was Director of Market Research for Pace University, he moved the site to Then, looking to the future, he started a search for good web site names. The primary criterion was starting with the letter "A" for good directory listings. Hence, allpar (he cleared it verbally with a member of Chrysler’s legal department first).

In 1999, Allpar grew out of the $8 per month hosting environment; the last bits of the Internet bubble brought in enough advertising to provide full days off work to work on Allpar, and, finally, David started his own consulting firm, Toolpack Consulting, providing more time to work on Allpar. Years of expansion followed, with more people becoming involved in building and running the site. Allpar has evolved from a single personal site to a large cooperative venture, too big and wide-ranging for any one person to manage.

Writing, personal, and professional history

David grew up in Highland Park, New Jersey. His career started with entry level jobs: hauling bags at the golf course, hauling trays and washing dishes at a steakhouse, selling shoes; then he moved to temp jobs at Supermarkets General, Margaretten Mortgage, Baxter Pharmaceutical, Revlon, Mobil Chemical, and other companies.

David was a “print man” starting with high school publications (magazine, newspaper, and yearbook). While at Rutgers - University College, he became the editor of the University College literary magazine and business manager and opinions editor of the Livingston College newspaper; he then took over his own college's paper (“Night Beat”) and increased circulation dramatically. David started doing car reviews at that time, borrowing entry-level vehicles from local dealers. He started writing for trade publications during graduate school, selling both car reviews and management features to trade magazines (most notably, ANSOM).

While pursuing a doctorate in organizational psychology, David worked at temporary jobs at ad agency Ogilvy & Mather, financiers Donaldson Lufken Jenrette, and investment banking gentlemen Lazard Fréres. He also did dissertation editing and research consultations, and started Columbia/Teachers College's first known student newspaper (typesetting it on his 1988 Mac Plus).

Professionally, David has written for magazines (such as Quality Digest, HRMagazine, and Administrator), trade publications (such as Health Foods Business and Print & Graphics), and books (including the Encyclopedia of Management and the Business Strategy Book of Readings), and has appeared at conferences sponsored by the Performance Institute, Quality New Jersey, The Conference Board, and the Association for Quality and Participation.

David has two kids. His past cars include a 1976 Valiant (318), 1977 Plymouth Fury, 1973 Plymouth Satellite, 1973 Dart Swinger, 1976 Chevrolet Camaro Type LT (made in the to-be-NUMMI plant), 1979 Volkswagen Rabbit (made in Pittsburgh), co-owned Toyota Corolla, 1991 and 1993 Plymouth Sundances, a 1989 Dodge Caravan turbo, 1991 Dodge Spirit R/T, 1995 Dodge Neon, 2003 PT Cruiser GT, and, currently, a shared 2000 Chrysler 300M, 1974 Plymouth Valiant, and 2006 Chrysler Town & Country.

valiant hi neon

1974 valiant



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