Chrysler UK - United Kingdom: A History of Chrysler in Britain

by David O. Hayward, Automotive & Military Historian

The history of Chrysler cars and commercials in the UK goes back to the days of the Maxwells, and the setting-up by Walter P. Chrysler of his own company. By the early 1930s, Chryslers had set-up an importation and assembly operation near the world-famous Royal Botanical Gardens, on the banks of the River Thames in Mortlake Road, Kew, Surrey. There were in fact two companies, Chrysler Motors Limited which imported Chryslers and Plymouths (e.g. the "Airflow" models which were named after Aerodromes and Surrey towns), and Dodge Brothers (Britain) Limited which imported and assembled Dodge and De Soto chassis. These were all right hand drive (RHD) and included Canadian-built cars as well as US-built, the Canadian parts incurring less duty as a result of being in the Commonwealth.

(Dodge cars and trucks were also imported into England or assembled there in various places by Karrier; Dodge commercial trucks were made in Kew and other places for some time. For a history of Karrier and Dodge commercial trucks in the UK, click here.)

Assembly finished at Kew by the mid-1960s, though there had always been up until then imports of Canadian RHD Dodge, De Soto, and Plymouth cars, including the Canadian "Plodge" Dodge Kingsway, De Soto Diplomat, and Plymouth Fury. Mirroring the South African Chrysler subsidiary, imports continued right up until towards the end of 1969 calendar year, though imports of other North American Chrysler Corporation products continued with a break until Chryslers re-entered the market a few years ago with their new facility near Dover, Kent which was set-up to import the very successful Jeep Cherokee/Grand Cherokee and Wrangler 4x4s, and later the Dodge Viper, Plymouth Prowler, Chrysler Voyager, and the Chrysler Neon. They also sell a few Chrysler Corporation cars, such as the New Yorker for those who want a luxury car with difference.

Chrysler UK took over from AMC after a short gap when the importation of AMC cars and Jeeps finished [conversions of the latter being undertaken to RHD with a chain-drive system]. However, the last RHD Chrysler products were in fact 1969-model US-built, at Hamtranck, US, plant, and badged as Plymouth Barracudas in the UK and Australia, Valiant Barracudas in South Africa [assembled CKD, six-cylinder engines only?].

The prototype RHD car, #25, was imported in early summer 1968. This car I have photographed, and I hope that it still exists. This car was advertised by Warwick Wright Motors Limited, a Rootes Group-owned dealership chain, and therefore a Chrysler subsidiary. The story of this marketing I will come onto shortly.

In due course, Chryslers bought all the Rootes Group shares, and changed their name to Chrysler (UK) Ltd., ultimately selling out to the French PSA [Talbot, Peugeot, Citroen Group]. Thus, the latest Chrysler operation and Peugeot UK have no connection whatsoever. Does this not mirror to a certain extent Chrysler's selling-up to Mitsubishi in 1980, and the recent return of Chrysler with the Jeeps, etc.?

As a matter of interest, AMCs were sold here by Rambler Motors, then American Motors, though until the Javelins and AM Gremlins [which were also converted to RHD here] were badged as 'Ramblers'. However, the Rambler name was dropped in the UK before AMI ceased assembly of their 1976 Matadors, which must lay claim to the last use of the Rambler name worldwide? Matadors were still being sold here in 1977, though North American-sourced. AMCs were imported from the USA, Canada, and also from their Belgian assembly plant in LHD form. Renault ran the Belgian plant, which exported throughout Continental Europe and of course in the end they owned AMC outright, before selling-up to Chryslers as before. All these companies were thus intertwined in the UK, just as in Australia.

The last RHD Canadian Chrysler Corp. cars imported were, as mentioned above, in the 1966 model year, but probably, as elsewhere, imports continued into 1967.

Canadian imports were handled in Canada by Chrysler International in Windsor, Ontario, and then through Chrysler International in Belgium which was in charge of European imports. Until 1969 or so, when Chrysler International had set-up an office in Bowater House, Knightsbridge, London, imports were handled by the aforementioned Kew companies.

At the 1965 London Motor Show, there were on the Chrysler Motors stand:

a Chrysler Imperial Le Baron 4-Door Hardtop, LHD with 440 V8, posibly US-sourced
a Plymouth Fury III V8 4-Door Saloon RHD with 318 V8
a Plymouth Barracuda 2 Door HT LHD with the 273 V8
a Plymouth Valiant 200 4-Door Saloon, RHD with the 225 inch Six and the 3-speed Torqueflite as with the others.

On the Dodge Brothers Stand next door were:

a Dodge Polara 880 V8 Convertible RHD with 318 V8
an 880 V8 4-Door Saloon, again RHD and 318 V8
a RHD Dodge Dart.

The Chrysler advertisement in the show catalogue had the familiar Pentastar, and "VALIANT, PLYMOUTH, CHRYSLER, DART, DODGE, IMPERIAL" emblazoned on it. Note the branding of Valiant and Dart. See price lists below.

However, for the 1967 Model Year, Chrysler International had decided, as would Ford for 1967, and Chevrolet/Pontiac for 1969, that the Australian subsidiary was to provide RHD cars worldwide, save for South Africa which had its own versions of North American Chrysler Corp. cars. Chrysler International SA in Belgium appointed Chrysler Motors Ltd. to be the concessionaires, and Warwick Wright Ltd. to be the distributors of the new Australian cars, which were announced in time for the October London Show in Autocar magazine, 16th October 1966. They were all of the VC Valiant series, and the models imported initially were:

Medium Saloon
Medium Safari Estate Car
Regal Highline Saloon Automatic
Regal Highline Safari
Premium V-8 Saloon
Premium Safari Estate Car

Prices after tax went up from £1795.0. to £2545.0.0, which was about the cost of a Mustang. Engines were to be the 3690 cc Six (225 slant six) and 4.5 Litre V8, with automatic transmission only. The other weekly magazine, Motor tested a VC Valiant Safari Wagon with the 3.6 L Six in their 17th December 1966 issue, and quoted a Top Speed of 92.8 mph, and 17.7 mpg overall fuel consumption. Sale price was £1945.0.0, same more-or-less as the Jaguar 420 Auto.: a lot of money, yet Jaguars were always such incredible value over here then! Specialist Rootes Group dealers sold Aussie Chryslers on a shared- commission basis with Warwick Wright, similar to the Ford set-up.

At the October 1966 Motor Show were the Aussie Chrysler Valiant Medium 4-Door Station Wagon in white with 225 in Six, Torqueflite auto. transmission with manual 3-speed to order, Valiant Regal 4-Door Saloon again in white with the 225 Six and Auto. trans. with manual to order, Valiant Premium 4-Door Station Wagon in green with 273 V8 and Torqueflite, and the Valiant Premium 4-Door Saloon in gold as per the Wagon. This car may have been the one photographed for the Autocar piece in fact.

I would mention at this point that several large Humbers were fitted with US or Canadian Chrysler V-8s instead of the standard British-built Six as an experiment, to see if they could compete in the same market. Is it coincidence that in the end the Aussie end of the Corporation were appointed to be sole suppliers of big RHD V-8 cars? After the big Humbers were dropped by Rootes in 1968, the new Humbers were based on the Hillman "Arrow" series, a family-size saloon upgraded. Lovely as they were, Rootes could not have competed in that segment of the market with such anachronistic designs.

For the 1967 model year, there were apparently only two models imported, VE Valiant Saloon and Estate Car were imported, possibly the Regal Six. The 1968 models were the VE models again. Autocar magazine quoted 106 mph Top Speed, 0-60 mph in 11.3 seconds, and 18 mpg typical fuel consumption for the Valiant saloon.

The 1969 models included the VF Regal 770 Saloon and Estate Car and also the VIP. At the 1969 London Show, there were apparently no Aussie Chryslers, though Rootes Motors Ltd. (Dodge Division), successor to Dodge Bros. (Britain) Ltd. of Devonshire House, Piccadilly, London W1 [just around the corner from Lincoln Cars in 88 Regent Street] were exhibiting the Dodge Challenger 2-Door HT with the 318 V8, Charger R/T 2-Door Notchback HT, with 440 Wedge V8, and Plymouth Sport Fury 4-Door HT with 383 V8. Chrysler International SA of Knightsbridge, near Harrods' store, was exhibiting the Chrysler Imperial Le Baron 4-Door HT with 440 V8, Chrysler 300 2-Door HT with the 440 V8 and a Chrysler 300 Convertible with the 440 again.

The 1970 VG, and 1971 VH Regal Saloons and Estates, all Automatics and '245' and '265' Hemi-Six engines respectively, were sold, though I believe that they were the Regal models. Also, the VH Charger [770] though this did not appear in the Weekly Price Lists it seems. I have photographed a VG Regal Saloon, which seems to have been registered as late as 1972. The words "160 BHP" featured prominently in the badging.

For 1972 Model Year, the VH was again available, in Saloon and Estate Car versions, Automatics only. The CH Chrysler by Chrysler model featured in the 1974 Price Lists, but since this was launched in April 1973, I query whether they unsold stock of what were in effect 1973 models? I query whether any 1972 Model CH saloons were also sold here alongside the VH Valiants.

For 1973 Model Year, the VJ Valiants were available in Regal Saloon Automatic form with the '265' Hemi-Six of 4473 c.c. as before, the Regal Estate Car Automatic with the 5210c.c. '318' V8, the Charger Automatic with the '318' V8 and either the CH or CJ sallon Automatic with the 5900 c.c. V8. As mentioned, I believe that there were still unsold stocks of the CH models in '73. Also, I query whether the V8 was an option in the Saloon and the Hemi-Six in thje Estate version.

The 1974 models were again, the VJ Valiants, available as the Regal Saloon, with Automatic Transmission and the 4342c.c. Six, the Regal Estate Car with the 4.3 Litre Six, the Charger with the 5211c.c. V8 and Auto. transmission, and the [allegedly] CH saloon with the 5211 c.c. V8 and Automatic transmission, though I query if they were in fact the CJ models.

At this stage, it is interesting to note that the Aussie Centura KB was launched in March 1975, since this was a British design being a smaller version of the Hillman Avenger which was sold in Europe as a Sunbeam, and in the USA as the Plymouth ....wait for it.....Cricket! The Chrysler 180 and 2 Litre were built by Chrysler's French subsidiary, Simca, though the 180 was the only UK version available initially. The French company exported parts to Chrysler Australia by way or reverse-trading, in 1973, though the first models were not sold until 1975. They were 'Australianised' with the imported 2 Litre (1981 c.c.) Four, the Valiant Hemi-Six of 3.5 Litres and the 4-Litre Six, replaced by the KC model in 1977. The 2 Litre was the first car I remember as a young man starting-out on a carrer as being Automatic-only, which I gathered at the time was not necessarily what punters wanted. This seems to have been the one-and-only attempt by Chrysler International to effect an exchange of auto. parts, something which is to a certain extent only now happening with GM in Europe and Australasia: after all, multinationals wish to avoid currency exchanges if they can.

During 1975, the known models on sale in the UK were the VK Valiant Regal Saloon Automatic with the 4342 c.c. Hemi-Six, Charger Automatic with the 5211 c.c. V8, and the allegedly model CH [must have been the CJ] Saloon Automatic with the 5900 c.c. V8.

There were no Aussie Chryslers listed in the June 1976 Price Lists, and I believe that the VK models marked the end of importation into the UK. In 1975 Chrysler UK Ltd. had been launched, to replace Rootes, and what were, say, previously badged as Hillmans were re-badged as Chryslers. In due course, Chrysler name was dropped as the PSA Group bought them out, to be renamed 'Peugeot-Talbot' Group, and what vehicles left in dealers' showrooms, badged as 'Chryslers' were available to be re-badged as 'Talbots', a famous name from the past. In the end, 'Talbot' survived only on commercial vehicles and they disappeared as well to become either Peugeot or Citroen commercials or MPV's, or if made by the collaborative ventures, a 'Fiat' or a 'Lancia'. The last Talbot-badged car was a Sunbeam Hatchback incidentally, not one of the former Chrysler UK's design successes!

Why did the Aussie Chryslers not sell in any great numbers, and why no later than 1976? The reasons are plentiful: fuel consumption being more and more important, depreciation, lack of spare parts, exchange-rate fluctuations, pricing in the luxury market a non-luxury car, you name it. However, there is a thriving Owners' Club, and I congratulate them on their achievements with regard to tying-together owners for the purposes of meeting, spare parts, etc., and also for buying Restored Cars!

The Valiant I mentioned above was photographed at the same time as the prototype Barracuda, at an "American Car Meet"! And there lies another problem: North American cars were sold at a luxury car price, with extras as standard, but the would-be owner wanted one because it was "American", and he was prepared, is prepared, to put up with depreciation which can be severe. I believe that Aussie Chryslers were bought by the various High Commission staff as well as the various State Government officials based in London: after all, in those days you encouraged us to come-over, and all State Governments had offices near the High Commission in the Strand/Aldwych, central London.

Notes

It may be interesting to note that Canadian Plymouth Valiants were sold here until 1966 and from then on it was Australian imports until around 1975. Anyhow, in 1968 Model Year the last Plymouth Barracuda right hand drive (rhd) convertibles were sold, and then in 1969 the last rhd Plymouths ever [before the PT Cruiser]...the 1969 Plymouth Barracuda Fastbacks.

A few years ago I saw at a local car show a rather odd looking Barracuda...I took some photos of it and it turned out to be serial # 25, built at the Hamtranck Plant of course. This was in fact a unique car. It was registered in August 1968 or earlier and was imported by Warwick Wright Limited who were Chysler International's British distributors [also major Rootes Group distributors, based in central London and owned by Rootes]. The car in question was the first right hand drive Barracuda, # 24 off the line and virtually handbuilt with different rear end trim from the production cars. After having served its purpose it was shipped to London and I think may have been the October 1968 London Motor Show car. It of course had the 283 V-8 that rhd cars had other than to Australia and SA. This was the "prototype" [properly pre-production] version of the last US rhd Chryslers until the PT Cruiser, although a question mark arises as to whether the 1970 Dodge Monaco was rhd or converted for SA. As you know the 1970 Barracuda was never offered in rhd although 1969 SA-built Valiant Barracudas were sold well into 1970.

As an aside the 1976-7 Rambler Ambassador was the last Rambler sold in the world here in the UK aside from the Australian cars although when the Gremlins arrived, and were then converted to rhd, they were badged as "AMC". There have been some rumours in the past that the licensing authorities refused to allow "AMC" to be a make...a 1968 Rambler is alive and being restored 40 miles away from me.

Vehicles advertised in CAR magazine, 1957-1963

JUNE 1956
CHRYSLER NEW YORKER SEDAN
DE SOTO DIPLOMAT DE LUXE 6 SEDAN
DE SOTO DIPLOMAT V-8 SEDAN
DE SOTO FIRESWEEP SEDAN
PLYMOUTH SAVOY 6 SEDAN

MAY 1957
PLYMOUTH SAVOY 6 SEDAN
DODGE KINGSWAY DE LUXE 6
DODGE CUSTOM ROYAL SEDAN
DE SOTO DIPLOMAT DE LUXE 6 SEDAN
DE SOTO DIPLOMAT V-8 SEDAN
DE SOTO FIRESWEEP SEDAN

OCTOBER 1957
CHRYSLER SARATOGA
PLYMOUTH SAVOY 6 SEDAN
WAGON WITH WHITEWALLS
DODGE KINGSWAY DE LUXE 6
DODGE CUSTOM ROYAL SEDAN
SUBURBAN
DE SOTO DIPLOMAT DE LUXE 6 SEDAN
DE SOTO DIPLOMAT V-8 SEDAN
DE SOTO FIRESWEEP SEDAN

JUNE 1958
CHRYLSER WINDSOR
DIPLOMAT DE LUXE 6-CYLINDER SEDAN
DIPLOMAT V-8 SEDAN AUTO
FIRESWEEP V-8 SEDAN AUTO
DODGE KINGSWAY 6-CYLINDER SEDAN
KINGSWAY DE LUXE 6-CYLINDER SEDAN
SAME WITH OVERDRIVE
KINGSWAY SUBURBAN
KINGSWAY V-8 SEDAN WITH POWERFLITE
KINGSWAY CUSTOM ROYAL WITH TORQUEFLITE
PLYMOUTH PLAZA 6-CYLINDER SEDAN
SAVOY 6-CYLINDER SEDAN
SAME WITH O/D
SAVOY V-8 SEDAN
SUBURBAN 6-CYLINDER

JUNE 1959
CHRYSLER WINDSOR AUTO
DE SOTO DIPLOMAT 6-CYLINDER SEDAN
DIPLOMAT DE LUXE 6-CYLINDER SEDAN
DIPLOMAT V-8 DE LUXE SEDAN
DIPLOMAT V-8 SPORTSMAN HT
DIPLOMAT FIRESWEEP V-8 SEDAN
PLYMOUTH BELVEDERE 6-CYLINDER SEDAN WITH O/D
BELVEDERE V-8 SEDAN
SAME WITH AUTO
BELVEDERE V-8 SUBURBAN

JUNE 1960
CHRYSLER NEW YORKER AUTO
CHRYLSER VALIANT
VALIANT AUTO
DE SOTO DIPLOMAT 6-CYLINDER SEDAN
DIPLOMAT V-8 DE LUXE SEDAN POWERFLITE
DE LUXE HT WITH POWERFLITE
6-CYLINDER SUBURBAN
V-8 SUBURBAN
DIPLOMAT FIRESWEEP V-8 SEDAN WITH P/S & DUAL EXHAUST
DODGE PIONEER DE LUXE 6-CYLINDER STANDARD TRANS
PIONEER DE LUXE WITH AUTO
PIONEER DE LUXE V-8 STANDARD TRANS
SAME WITH AUTO TRANS
PIONEER DE LUXE V-8 HT WITH AUUO TRANS
POLARA V-8 CUSTOM 4-DOOR SEDAN WITHY AUTO
PLYMOUTH BELVEDERE 6 MANUAL
BELVEDERE 6 AUTO
BELVEDERE V-8 MANUAL
BELVEDERE V-8 AUTO
BELVEDERE V-8 HT AUTO

JUNE 1961
DE SOTO DIPLOMAT 6-CYLINDER MANUAL TRANSMISSION
SAME AUTO TRANSMISSION
DIPLOMAT V-8
DIPLOMAT V-8 HARDTOP
DE SOTO REBEL SEDAN
REBEL SEDAN AUTO
REBEL STATION WAGON
REBEL HT
REBEL HT AUTO
DODGE LANCER SALOON
LANCER AUTO
LANCER WAGON
LANCER HT
LANCER HT AUTO
PIONEER 6-CYLINDER
PIONEER 6-CYLINDER AUTO
PIONEER V-8
PIONEER V-8 AUTO
PLYMOUTH BELVEDER 6
BELVEDERE 6 AUTO
BELVEDERE V-8
BELVEDERED V-8 AUTO
VALIANT SEDAN
SEDAN AUTO
VALIANT HT
VALIANT HT AUTO
VALIANT STATION WAGON

JUNE 1962
DE SOTO DIPLOMAT 1962 MODEL
SAME AUTO 1962 MODEL
DE SOTO REBEL SEDAN
REBEL SEDAN AUTO
REBEL STATION WAGON
REBEL HT
REBEL HT AUTO
DODGE LANCER SALOON
LANCER AUTO
LANCER WAGON
LANCER HT
LANCER HT AUTO
PIONEER 6-CYLINDER
330 SEDAN 1962 MODEL
330 SEDAN AUTO 1962 MODEL
PLYMOUTH BELVEDERE SEDAN 1962 MODEL
BELVEDERE SEDAN AUTO 1962 MODEL
VALIANT SEDAN
SEDAN AUTO
VALIANT HT
VALIANT HT AUTO
VALIANT STATION WAGON

JUNE 1963
CHRYSLER:
VALIANT 225
VALIANT 225 AUTO
VALIANT SIGNET SPORTS SALOON
VALIANT SIGNET SPORTS SALOON AUTO
DODGE 330 V-8
DODGE 330 V-8 AUTO

Motor Shows

1938 LONDON MOTOR SHOW

CARLTON CARRIAGE COMPANY LIMITED
CHRYSLER WIMBLEDON "CARLTON" FIXED HEAD COUPE
SEATING 5 £535.

DODGE BROTHERS (BRITAIN) LIMITED
1. DODGE DE LUXE SIX 25.35HP 217.8 SIX 5-PASSENGER SALOON
2. DODGE SIX 23.44HP 201.33 CU INS 5-PASSENGER TOURING SALOON
3. DODGE SIX 19.84HP 17.4 CU IN 5-PASSENGER TOURING SALOON
4. DE SOTO DE LUXE SIX 27.34HP 228.1 CU INS 5-PASSENGER SALOON WITH DUAL POWER TRANSMISSION
5. DE SOTO CUSTOM SIX 25.35HP 217.8 CU INS DE LUXE 7-PASSENGER LIMOUSINE WITH AUTOMATIC OVERDRIVE
6. DODGE CUSTOM EIGHT 33.8HP 323.5 CU INS 5-PASSENGER TOURING SALOON WITH DUAL; POWER TRANSMISSION

CHRYSLER MOTORS LIMITED
1.8-CYLINDER CHRYSLER CUSTOM IMPERIAL LIMOUSINE 33.8HP 323.5 CU INS
2. 8-CYLINDER CHRSYLER IMPERIAL 4-DOOR SALOON 33.8HP 323.5 CU INS
3. 6-CYLINDER CHRYSLER ROYAL 4- DOOR SALOON 27.3HP 242 CU INS
4. 6-CYLINDER CHRYSLER WIMBLEDON 4-DOOR TOURING SALOON 23.4HP 201.33 CU IN
5. 6-CYLINDER CHRYSLER KEW TOURING SALOON 19.8HP 170.4 CU IN
6. 6-CYLINDER CHRYSLER PLYMOUTH TOURING SALOON 19.8HP 170.4 CU INS

1957 LONDON MOTOR SHOW

CHRYSLER MOTORS LIMITED
1958 CHRYSLER IMPERIAL LE-BARON 392 V-8 4-DOOR SOUTHAMPTON LHD
1958 CHRYSLER SARATOGA 354 4-DOOR SEDAN LHD
1958 PLYMOUTH BELVEDERE 318 4-DOOR SPORT SEDAN HT RHD/LHD
ALL WITH TORQUEFLITE TRANSMISSION
1958 PLYMOUTH SAVOY 230 6-CYLINDER L-HEAD WITH POWERFLITE 9-PASSENGER CUSTOM SUBURBAN RHD/LHD

DODGE BROTHERS (BRITAIN) LIMITED
1958 DODGE CUSTOM ROYAL 4-DOOR SEDAN 325 V-8 RHD/LHD
1958 DODGE KINGSWAY-CUSTON 4-DOOR SEDAN 318 V-8 RHD/LHD
1958 DE SOTO DIPLOMAT CUSTOM 4-DOOR HT SPORT SEDAN 318 RHD/LHD

1959 LONDON MOTOR SHOW

CHRYSLER MOTORS LIMITED
1959 CHRYSLER IMPERIAL LE BARON 4-DOOR SOUTHAMPTON HT 413 LHD
1959 CHRYSLER 300E CONVERTIBLE COUPE 413 LHD!!!!!
1959 PLYMOUTH FURY 6-CYLINDER 4-DOOR SPORTS SALOON HT 230 WITH POWERFLITE RHD/LHD
1959 PLYMOUTH FURY 4-DOOR SALOON 318 LHD

DODGE BROTHERS (BRITAIN) LIMITED
1959 DODGE CUSTOM ROYAL V-8 4-DOOR SALOON 361 LHD
1959 DODGE KINGSWAY CUSTOM 6-CYLINDER 3-SEAT SPORTS SUBURBAN 230 + POWERFLITE RHD/LHD
1959 DE SOTO DIPLOMAT DE LUXE V-8 318 2-DOOR SPORTS COUPE HT RHD/LHD

DODGE BROTHERS (BRITAIN) LIMITED
CHRYSLER NEW YORKER 4-DOOR HT 413 LHD
PLYMOUTH FURY CONVERTIBLE COUPE 318 LHD
PLYMOUTH SAVOY V-8 4-DOOR DE LUXE SUBURBAN 318 RHD
PLYMOUTH FURY V-8 4-DOOR HT 318 RHD
CHRYSLER VALIANT 4-DOOR SALOON 6-CYLINDER 170 LHD

DODGE BROTHERS (BRITAIN) LIMITED
DODGE POLARA V-8 4-DOOR SALON 361 RHD
DODGE DART PHOENIX 318 V-8 4-DOOR HT RHD
DE SOTO DIPLOMAT CUSTOM V-8 318 4-DOOR SALOON RHD

1960 LONDON MOTOR SHOW

CHRYSLER MOTORS LIMITED
CHRYSLER NEW YORKER 413 4-DOOR SEDAN LHD
PLYMOUTH FURY 318 V-8 4-DOOR SEDAN LHD
CHRYSLER VALIANT 4-DOOR SALOON 6-CYLINDER 170 CU IN RHD
CHRYSLER VALIAN 4-DOR 2-SEAT WAGON RHD

DODGE BROTHERS (BRITAIN) LIMITED
DODGE PHOENIX 318 V-8 4-DOOR SEDAN LHD
DODGE PIONEER 318 V-8 4-DOOR SEDAN LHD
DODGE LANCER 4-DOOR 2-SEAT STATION WAGON 6-CYLINDER 170 LHD

Price lists (in pounds sterling)

JUNE 1966 £

CANADIAN CHRYSLER VALIANT 200 AUTOMATIC 2085.0.0
BARRACUDA AUTOMATIC 2261.0.0
DODGE POLARA 880 V8 AUTOMATIC 2606.0.0
DODGE POLARA CONVERTIBLE AUTOMATIC 2775.0.0

JUNE 1967

AUSTRALIAN CHRYSLER VALIANT MEDIUM SALOON 1795.0.0
AUTOMATIC 1895.0.0
SAFARI ESTATE CAR 1945.0.0
AUTOMATIC 2045.0.0
VALIANT REGAL HIGHLINE AUTOMATIC SALOON 2045.0.0
SAFARI ESTATE CAR 2195.0.0
VALIANT PREMIUM AUTOMATIC V8 SALOON 2295.0.0
SAFARI ESTATE CAR 2445.0.0

JUNE 1968

CHRYSLER VALIANT AUTOMATIC SALOON 2386.00
ESTATE CAR AUTOMATIC 2542.00

JUNE 1969

CHRYSLER VALIANT SALOON AUTOMATIC 2438.00
ESTATE CAR AUTOMATIC 2597.00

JUNE 1970

CHRYSLER VALIANT AUTOMATIC SALOON 2438.00
ESTATE CAR AUTOMATIC 2597.00

JUNE 1971

CHRYSLER VALIANT AUTOMATIC SALOON 2438.00
ESTATE CAR AUTOMATIC 2597.00

JUNE 1972

CHRYSLER VALIANT SALOON AUTOMATIC 2258.00
ESTATE CAR AUTOMATIC 2406.00

JUNE 1973

CHRYSLER VALIANT REGAL SALOON AUTOMATIC 2711.00
REGAL ESTATE AUTOMATIC 2908.00
CHARGER AUTOMATIC 2810.00
CHRYSLER BY CHRYSLER AUTOMATIC CH OR CJ 3797.00 !
COMPARISON: DAIMLER DOUBLE-SIX V12 AUTO. 3794.00

JUNE 1974

CHRYSLER VALIANT REGAL SALOON AUTOMATIC 2818.00
ESTATE CAR AUTOMATIC 3024.00
CHARGER AUTOMATIC 2921.00
CHRYSLER BY CHRYSLER CH OR CJ 3947.00

JUNE 1975 [V.A.T. INTRODUCED AUGUST 1974 REDUCING PRICES]

CHRYSLER VALIANT REGAL SALOON AUTOMATIC 3875.00
CHARGER AUTOMATIC 2767.00
CHRYSLER SALOON CH OR CJ 3875.00

WITH THANKS TO AUSSIE CARS BY TONY DAVIS, AND Autocar MAGAZINE, THROUGH NATIONAL Motor MUSUEM, BEAULIEU, HAMPSHIRE, ENGLAND, AND FROM MY OWN ARCHIVES